Everything you need to
launch with confidence.
Free guides and checklists written for founders building supplement brands in the US, UAE, UK, and EU markets. Each resource is practical, current, and specific — not generic wellness content.
Market Compliance Checklist
A step-by-step pre-launch compliance checklist for each of our four export markets — US, UAE, UK, and EU. What documentation do you need? What labelling is required? What claims are permitted? Download the version for your market.
Ingredient Technical Guide
Deep-dives on each ingredient in our catalogue: ashwagandha, curcumin, spirulina, and CoQ10. Latin name, part used, extraction method, standardisation, dosing rationale, clinical evidence summary, and market authorisation status by country.
B2B Market Entry Guide
What are the supplement channels worth targeting in the US, UAE, UK, and EU? This guide covers market size, top channels, consumer trends, pricing benchmarks, and the regulatory barriers you need to clear before entering each market.
Resources written for the real decisions you face.
Generic supplement content is everywhere. These guides are written specifically for brand founders sourcing from India and selling into regulated Western markets.
Compliance Checklist
Structured as a pre-launch gate — not a reading list. Each checklist item maps to a specific documentation requirement, labelling rule, or regulatory step for that market. Work through it before you brief a manufacturer and you'll avoid the most expensive surprises. Covers: certificate of analysis formats, GMP certificate acceptance, nutrition label structure, mandatory claim language, NDI considerations (US), MoHAP registration steps (UAE), FSA/MHRA boundary (UK), Novel Food authorisation by ingredient (EU).
Ingredient Technical Guide
Covers every ingredient in our catalogue at formulator depth — without requiring a chemistry degree to follow. For each ingredient you get: the full botanical name and plant part used, extraction method and solvent, standardisation marker and target percentage, typical clinical doses vs. common label doses, a summary of the key human trials you can cite, and a market-by-market authorisation status table. Useful for writing label copy, briefing a regulatory consultant, or simply understanding what you're buying.
B2B Market Entry Guide
The strategic layer above compliance. Covers: addressable market size by category (sports, beauty-from-within, sleep, immunity), top channels for B2B and DTC in each geography, average retail price points, consumer trend data, and the key regulatory barriers that set each market's difficulty level. Useful for choosing which market to enter first, deciding whether to register in the UAE vs. UK before the EU, or benchmarking your proposed pricing against market norms.
Three types of founder use these differently.
Start with the Compliance Checklist for your target market. It tells you what documentation to demand from any supplier — not just us. If you don't know which market to enter first, read the Market Entry Guide second.
Already live in one market and expanding? The Market Entry Guide gives you a structured comparison of your next options. The Ingredient Guide helps when you're adding SKUs and want to make confident claim decisions without a full regulatory consultant retainer.
The EU compliance checklist section is the most detailed we publish — because EU Novel Food is the most complex regulatory environment we operate in. Pay particular attention to the ingredient-by-ingredient authorisation table if you're planning any botanical formulations.
Better-informed buyers make better partners.
We publish these resources because they reduce friction at every stage of the buying process. If you understand compliance before your first call with us, we spend less time explaining the basics — and more time on your specific brief. That's better for everyone.
Need something specific?
Can't find what you're looking for in our resource library? Book a 30-minute call. Our compliance team can walk through your market, ingredient list, and documentation requirements in real time.