Your free 18-page 500-Unit Launch Guide with 8 straight-talking parts plus a print-ready checklist. This guide hands you the real all-in cost breakdown of a small-batch US launch, the 5 FDA rules you can't skip (in plain English), the questions that expose a supplier who'll ghost you, and the Reorder Ladder that scales you from 500 to 5,000 units only after your market says yes!
Here's a taste of what's waiting inside
- The truth about "low MOQ" ads and how the single bait-and-switch quietly turns your 500-unit order into a 5,000-unit order by your vendor. Catch it before you pay any deposit!
- "You need FDA approval before you can sell." Wrong! What actually governs your US launch and exactly whose neck is on the line if a label is wrong. (It's not who you think!)
- How to launch with 500 units without losing the price war and why "cheapest per bottle" is the wrong thing to chase first, and what to optimise for instead.
- Where the hidden costs hide and the 8-line, all-in launch budget most first-timers never see until it ambushes them at the border. The manufacturing quote is barely half of it.
- The one step to never skip before you've tested demand with real money. Miss it and "dead stock" is already on its way to your warehouse!
- Say goodbye to $50,000 launch orders. The Reorder Ladder that takes you 500 → 1,000 → 5,000 units, so you only scale into demand that you can actually see.
- How to eliminate the "communication black hole". The exact 6 things to get in writing before a single dollar leaves your account!
- The one boldface sentence your label legally needs and the 30-day FDA clock that starts ticking the day you launch.
- Where to find a partner built for 500 units and the tell-tale sign a "supplier" is really a 50,000-unit factory that will never prioritise you.