Custom Supplement Formulation India.
Your brief. Our expertise.
Don't see what you need in our catalogue? Custom formulation is available from 2,500 units. You bring the market insight — we bring 200+ formulation starting points, an in-house nutritionist team, and a brief-to-production timeline of 8–10 weeks.
Brief to production in 8–10 weeks.
Discovery Call (Week 1)
Tell us your target market, consumer audience, positioning, and any competitor benchmarks. We'll advise on ingredient combinations with the strongest market evidence and regulatory path for your region.
Formula Development (Week 2–4)
Our nutritionist team develops 2–3 formulation options with rationale. We present the formula, dose justification, and regulatory status per your target market. You select and iterate.
Sample Production (Week 4–6)
We produce a lab sample of your approved formula. You receive the product along with the CoA. Approve or request changes — no extra charge for one revision round.
Full Production (Week 6–10)
50% deposit to begin production. Balance paid on CoA release. Production complete and shipped within Week 8–10, depending on volume. Freight coordination included.
What brands are briefing us on right now.
GLP-1 Support Blends
Formulations to support natural GLP-1 production, satiety, and metabolic health. Growing rapidly in the US and UAE markets off the back of Ozempic and Wegovy adoption. Berberine, fenugreek, and chromium-based blends.
Women's Hormonal Health
Perimenopause and hormone balance formulations. Maca, vitex, ashwagandha (US/UK/UAE only), shatavari, and B6 combinations. Strong DTC subscription demand in the US and UK.
Nootropics & Brain Health
Cognitive performance, focus, and memory. Bacopa monnieri, lion's mane, phosphatidylserine, and B-complex stacks. Popular in UAE and US premium wellness channels.
Sports Recovery
Post-workout recovery stacks combining turmeric, magnesium, tart cherry, and electrolytes. Both capsule and powder sachet formats. US gym supplement and DTC channels.
Gut Health Stacks
Pre + probiotic + postbiotic combinations. Often combined with slippery elm, aloe vera, or L-glutamine for IBS and leaky gut positioning. UK and EU functional food channels.
Longevity & Anti-ageing
NAD+ precursors (NMN, NR), resveratrol, CoQ10, and curcumin in premium anti-ageing stacks. 45+ demographic globally. Highest ASP category in US supplement market.
What to bring to the first call.
Target Market
Which country/region will this be sold in? The EU, US, UAE, and UK each have different ingredient restrictions. Knowing your market first prevents wasted development time.
Consumer Audience
Who buys this? Age, gender, wellness awareness level, channel (DTC subscription, Amazon, pharmacy, gym). This shapes dose format, SKU sizing, and label tone.
Positioning Statement
What does the product do for the consumer? "Calm without the crash", "The sleep supplement you'll actually wake up from", "Heart health for people on statins." One sentence is enough.
Format Preference
Capsule, tablet, gummy, powder sachet, or soft gel? If you're unsure, tell us the consumer context and we'll recommend the format with the best conversion rate for your channel.
Ready to develop your formula?
Custom formulation starts at 2,500 units. Brief-to-production in 8–10 weeks. No development fee for orders placed within 60 days of sample approval.