Coenzyme Q10 · Ubiquinone

CoQ10 Private Label from India.
Heart health and cellular energy for every market.

Ubiquinone — the bioactive form of Coenzyme Q10 — supports cardiovascular health and mitochondrial energy production. EU authorised up to 90mg/day. High demand in the 35+ demographic globally.

🇪🇺

EU Authorised — max 90mg/day

CoQ10 is authorised as a food supplement in the EU under EFSA guidelines, with a maximum of 90mg per day. This covers the clinically relevant dose range (100–200mg/day range is for therapeutic use, not supplement positioning). Standard supplement formulations at 50–90mg/day are fully compliant.

Ingredient Profile

Technical specification.

Chemical name
Coenzyme Q10 (Ubiquinone-10)
Form
Ubiquinone (oxidised form — standard supplement form). Ubiquinol (reduced, enhanced bioavailability) available in Custom+ tier.
Purity
≥98% CoQ10 by HPLC
Typical dose
50–90mg / day (EU-compliant). 100–200mg for premium cardio SKUs in US/UAE/UK.
Available formats
Soft gels (recommended — fat-soluble ingredient) · Veg caps with carrier oil · Tablets
Market Status

Cleared for all 4 markets.

🇺🇸United States — ✓ DSHEA / GRAS

Dietary supplement under DSHEA. No maximum dose restriction. Widely sold in 100–200mg SKUs. One of the top 10 best-selling supplements in US pharmacies.

🇦🇪UAE — ✓ MoHAP Authorised

Permitted food supplement under MoHAP. Popular in UAE cardio and longevity supplement segment. Halal certification available.

🇬🇧United Kingdom — ✓ Food Supplement

Permitted food supplement. No maximum dose set under UK regulations. Widely available in UK pharmacies and health food retailers.

🇪🇺European Union — ✓ Authorised (≤90mg/day)

Authorised for food supplements up to 90mg/day. Formulate at 50–90mg for full EU compliance across all member states.

Brand Positioning

How brands are selling it.

Heart Health

The primary positioning globally. Cardiovascular support, blood pressure, and cholesterol co-management. Strong in 45+ demographics across US, UAE, and EU pharmacy channels.

Energy & Mitochondrial Health

Cellular energy production via ATP synthesis. Popular positioning for anti-fatigue and productivity supplement brands. Cross-demographic appeal in US DTC market.

Statin Support

Statins deplete CoQ10. "CoQ10 for statin users" is a proven conversion angle in pharmacy and clinical supplement channels across all four markets.

Anti-ageing & Longevity

Mitochondrial health is central to longevity supplement stacks. Pairs well with NAD+, resveratrol, and curcumin in premium longevity formulations.

Sports Recovery

Reduced exercise-induced oxidative stress. Popular in 35+ active lifestyle segment. Often included in recovery stacks alongside magnesium and B-complex.

Fertility Support

Egg quality and sperm motility claims are supported in the literature. Growing DTC brand angle in women's and men's fertility supplement categories.

Launch a CoQ10 SKU in any market.

Available for all four of our export markets. Soft gel format recommended for maximum bioavailability. Request a free sample today.